KUCHING: The Sarawak Convention Bureau (SCB) hopes to connect directly with prospective clients across the globe via the social media following the recent launch of its international marketing campaign, the “Telegram of Borneo”, said managing director Mike Cannon.
He said in line with the bureau’s core focus on winning bids, prospective associations and meeting planners would receive a “Telegram of Borneo” invitation to connect with Sarawak at international trade shows.
“Upon receipt of the telegram, prospective clients will need to add “BE. Sarawak” on Facebook and join “The Borneo Telegram” group administered by SCB, which will invite them to take part in a lucky draw during the International Meetings and Incentive Travel Exhibition to be held in Frankfurt from May 21-23, he said in a statement yesterday.
Cannon said SCB was targeting prospective clients through the social media because it was a productive tool for sending updates and keeping in touch from miles across the planet.
For more information on SCB and to download the latest marketing tools, visit www.sarawakcb.com or contact info@sarawakcb.com.
Set up by the state government in 2006, SCB supported 45 convention bids representing 19,688 delegates and 66,945 delegate days, which contributed an estimated direct delegate expenditure of RM39.9 million to Sarawak last year. — Bernama
Read more: http://www.theborneopost.com/2013/05/14/connecting-prospective-clients-via-telegram-of-borneo/#ixzz2TGmJ7qsa
